We Unveil Our New Brand
Following the merger of Bowel Cancer UK and Beating Bowel Cancer in January 2018, today we reveal the new name and brand of the new charity. After extensive consultation, we have chosen Bowel Cancer UK as the new name, underpinned with the strapline ‘Beating Bowel Cancer Together’. We believe this best enables us to continue to build on the fantastic work of the legacy charities and create a future where nobody dies of bowel cancer.
We are determined to save lives and improve the quality of life of everyone affected by the disease. As the UK’s leading bowel cancer charity, we will support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
We worked with award-winning brand and communications agency, The Team, to create a modern and vibrant visual identity, which consists of a new logo, font, tone of voice, colour palette and a refreshed website as well as a new name and strapline.
The logo incorporates the Star of Hope, the international symbol for bowel cancer. It represents hope for the future and celebrates the lives of those we have lost to bowel cancer. The Star of Hope is central to our identity as it strongly resonates with supporters and patients, who are at the heart of what we do and the reason we exist.
Deborah Alsina MBE, Chief Executive of Bowel Cancer UK, says: “It’s a very exciting time for the charity as we unveil our new brand today following our merger. Bowel cancer is the UK’s second biggest cancer killer but we’re determined to change that and achieve a future where nobody dies of bowel cancer but we can’t do that alone. So we are asking the whole community - patients, families and friends, doctors and nurses, scientists and researchers, politicians and campaigners and everyone fundraising for us to join us and take action because you can help save lives today.”
Almost 42,000 people are diagnosed with bowel cancer in the UK every year. However the disease is treatable and curable especially if diagnosed early. Nearly everyone survives bowel cancer if diagnosed at the earliest stage. However this drops significantly as the disease develops.